In the world of sports performance, practitioners face the challenge of reconciling population-wide research recommendations with the lived experiences of individual clients. This presentation will explore the importance of scientific literacy and its application in real-world settings, highlighting how data literacy can empower coaches to move beyond the dogma of rigid research findings.
Attendees will learn how to use evidence-based practices as a foundation, while also recognizing the role of practice-based evidence — the real-world experience that often fuels new research and testing. We’ll discuss the delicate balance between “because research says so” and the nuances of personal experience, teaching coaches to think critically about how they integrate both data and intuition into their coaching methods.

10:00am Central
(8:00am Pacific / 11:00am Eastern)
On Apr 11th, 2025
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Rich Pruett
Rich Pruett's career spans academics and athletics, starting in football as an assistant and quality control coach for the Georgia Force of the Arena Football League, then at Georgia State University's first football program. Transitioning to strength and conditioning, he became the Director of Sports Performance at the University of North Georgia (UNG) from 2012 to 2023, managing athletic development for 13 NCAA teams.