Gym owners seldom reach the potential of the businesses they worked so hard to create, their dreams often beyond their working reality. This failure to achieve minimum financial success, the reason most new gyms close within five years, is because these new owners focus too much on the results and techniques of friends and groups who are already struggling and can’t fix their own businesses.
This lecture is different. This lecture is about mastering the business skills it takes to run a financially successful training gym during the next ten years, based upon proven techniques from a number of highly successful gym businesses.
Key takeaways:
- Building a profitable fitness business marketing to the fitness after 40 demographic
- Lead Generation
- Business plan creation
- Sales
- Setting up your trial process
- The numbers in your business you must monitor in order to be successful
- Retention strategies
1:00pm Central
(11:00am Pacific / 2:00pm Eastern)
On Apr 12th, 2025
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Dan Kleckner
Dan is the owner of Kutting Edge Fitness in Kirkland, Washington and Kinetic Fitness in Butte, Montana – two start-up training gyms. He has worked in the health and fitness field for 15 years and holds a B.S. in Applied Health Science from Montana Tech University, where he was also a collegiate athlete.
