Fitness is known for overpromising and underdelivering. Most gyms have taken a hard sales approach to convert leads into a paying client. As the consumer becomes more informed and much savvier, the sales approach should also change.
It's time for a shift from telling people what they need to consulting on their path to success. This session will provide you with a framework to enhance your personal training sales conversion rate.
Key Takeaways:
- Identify common fitness sales tactics used in big box gyms
- Establish a consumer knowledge baseline
- Learn an outline that streamlines the process from consultation to client
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