The fitness industry often considers technology a necessary evil for running its businesses. This mindset is incorrect and, moreover, is holding back this industry. Learn from Arketa's CEO and Head of Marketing why making tech your ally is key to success and how Arketa is the best choice for technology allyship.

We'll discuss:

  • Why tech has been hard for fitness businesses to befriend
  • The value of streamlining your tech stack
  • How Arketa's business and marketing automations free up your valuable time and ensure no revenue is left on the table

 

Sponsored by: 

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Rachel Lea Fishman

CEO & Co-Founder
Arketa

Rachel Lea Fishman is CEO and Co-Founder of Arketa. Her deep understanding of the fitness and wellness industry comes from first-hand experience managing and teaching at a yoga studio. She saw the need for simpler, better tools that make running a fitness business easier instead of more complicated. Combining her passion for this industry with her tech experience, Rachel Lea founded Arketa with a mission to empower fitness business owners by simplifying the tools they need to run their businesses.

Katie Donham

Head of Marketing
Arketa

Katie leads Marketing at Arketa, after a decade at high-growth startups including Harry's, Parsley Health, and Policygenius. As a distance runner and boutique fitness enthusiast, she feels lucky to combine her passions and expertise at Arketa. She believes that fitness businesses deserve cutting-edge technology just like other industries, which is why she's excited to spread the word about Arketa.

Josh Leve

Founder & CEO
Fitness Business Association & SUCCEED!

Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED!  With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.