In today’s fitness industry, personal trainers need to think like entrepreneurs. This discussion will cover how fitness professionals can expand their services, leverage digital tools, and build long-term client relationships to sustain a successful business.
Key Takeaways:
- Diversifying revenue streams: corporate wellness, online coaching, workshops
- Using social media and digital marketing to build a brand
- How AI and wearable technology can enhance client services
- Scaling a fitness business beyond one-on-one sessions
9:45am Central
(7:45am Pacific / 10:45am Eastern)
On Apr 10th, 2025
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Francis B. Neric MS, MBA
A leader in occupational credentialing and workforce development, with over 15 years of experience in certification, accreditation, and professional development. Passionate about professional advocacy, Francis drives initiatives through advocacy efforts and board leadership roles to promote credentialing standards and expand recognition of the health fitness professionals worldwide.
Wendy Mastin, MLS
Seasoned Vice President, Operations with over ten years of experience in contract management and leadership. Consistently achieves desired outcomes, through proactive approaches and strategic planning. Proven ability to create and maintain impactful relationships with clientele and team through clear and concise communication.
Rachelle Acitelli Reed, PhD, MS, ACSM-EP
A strong female leader with a PhD in Exercise Physiology, combining academic and industry experience into a unique package. Passionate about translating physical activity and health behavior change research into practice. Skilled industry scientist, experienced in balancing science with strategic business imperatives—expertise in research and science communication to executives, the media, and consumers.
Josh Zaffino
With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times. As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center. While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director. Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan.
Josh Leve
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.
In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
