Join Dr. Dan Ritchie from the Functional Aging Institute as he discusses why training the mature market or over 55 crowd is really the biggest and best business opportunity in fitness.

You'll learn:

  • Why training clients over age 55 is not quite as simple as just doing strength training or general fitness.
  • The FAT Model of training, which will not only improve your training philosophy for older adults, but all ages.
  • Secrets to attracting the most affluent clientele in your market that will spend $3000-$10,000 a year on fitness and stay for years and years!

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