Transform Fitness into an Engaging Experience!
Say goodbye to fitness feeling like a chore. By integrating gaming elements into your exercise offerings, you can create a dynamic and enjoyable experience that keeps members coming back. Research shows that blending games with fitness not only boosts engagement but also helps members stay motivated and committed to their health goals.
With this approach, you’ll provide structure, set meaningful goals, and foster consistency—all while making fitness fun!
Key Takeaways:
- Discover what Exergaming is and why it matters
- Learn practical ways to apply game-thinking strategies to your fitness business
- Get step-by-step guidance on creating your very own virtual reality fitness videos

10:30am Central
(8:30am Pacific / 11:30am Eastern)
On Apr 10th, 2025
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Ruben Mejia
Ruben Mejia, executive vice president for SportsArt Americas, has five years of experience in the fitness industry, previously holding the title of chief technology officer. Prior to his work at SportsArt, Mejia held executive roles within the technology and ecommerce spaces.
In 2000, after four years of active deployment in the military, Mejia began working in the corporate IT and telecommunication fields for the U.S. Army, launching his career and interest in the technology industry as a whole.