If you are trying to sell more personal trainer services, a simple black-and-white headshot, a brief three-sentence bio, and a list of four standard 'specialties' on your website is not going to magically persuade clients to pay over $100 per session for private training.
In this workshop style presentation, discover how to transform personal training into a lucrative high-ticket revenue stream for your fitness studio by upgrading your digital marketing to better showcase your trainers as the inspiring, trustworthy, expert coaches that they are. Ideal for trainers and studio owners of all levels.
You’ll learn:
- Designing immersive personal trainer bio pages that truly spotlight the education, personality and unique qualities of each individual coach
- Writing unexpected and connected trainer bios that spotlight each coach’s differentiators and ‘break the script’ of what potential customers are expecting to find during their trainer research
- Getting specific with each coach’s specialties so that new clients see recognizable goals to match their needs and also discover the ‘how’ behind each coach’s unique style
- Day in the life’ photo and video galleries where clients can truly imagine what it would be like to work with each unique coach
- Sharing and formatting trainer specific social proof and testimonials to boost the trust of potential customers through the experiences of current clients
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