Developing a strong membership strategy is essential for launching a profitable fitness studio. In this session, we’ll explore key decisions around membership types, pricing strategies, and how these align with your client journey—from trial to becoming a committed member. Walk away with actionable insights to craft a membership model that works for your unique business and audience.

By the end of this session, you will:

  • Define Your Studio’s Voice and Audience: Create an initial membership offer tailored to your target market, reflecting your studio’s unique brand.
  • Master Effective Pricing Strategies: Learn to set prices that ensure profitability, convey value to your clients, and align with your studio’s goals—instead of simply copying competitors.
  • Turn Trials into Loyal Members: Discover proven techniques for transitioning trial clients into regular members with the right membership options.
     
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Rob McGarry

Director
Warrior Studio Management Software

Rob McGarry is a founder of Warrior Studio Management Software. He has 20+ years working in the fitness industry with a deep knowledge of yoga, indoor cycling, CrossFit, HIIT, and boxing gym studios.  He has experience being an instructor, employee, member and volunteer and work with many different solutions. In addition, Rob has his Masters in Business Administration and 20+ years in the software and payments industry.