Being a fitness professional is about more than just delivering great workouts. It’s about mastering the often-overlooked skills that make up 75% of what it takes to achieve long-term success in the industry.
In this session, we’ll uncover the critical skills you need to elevate your career beyond the training floor. From client communication to business operations and personal branding, this session is your blueprint to thrive in every aspect of the fitness profession.
Key Takeaways:
- Master Client Retention: Learn proven communication and relationship-building strategies to keep clients engaged and coming back.
- Elevate Your Business Skills: Discover how to effectively manage operations, market yourself, and boost your revenue.
- Build a Strong Personal Brand: Understand the importance of branding and how to position yourself as a trusted expert in the fitness industry.
- Optimize Your Time: Gain insights into time management and productivity tools to streamline your daily tasks.
- Adapt for Long-Term Success: Learn how to stay ahead of industry trends and consistently deliver value to your clients and business.

9:15am Central
(7:15am Pacific / 10:15am Eastern)
On Apr 9th, 2025
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Josh Leve
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications.
In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.