What is Design Thinking? The experience that your participants and clients have with you is a result of deliberate, planned, and focused attention to many contributing factors. It is much more than the workout, class, or activity! Design Thinking is appreciating these factors from the beginning of every relationship and interaction! Intended for intermediate audience
In this session, you'll learn:
- Persona Development: Deliberately thinking of the people you want to attract to your business and marketing specifically to them and what that means regarding branding, logo, etc.
- Attention to detail regarding your current clients and participants
- What is going on their day TODAY and how that shapes the experience
- Scenario Development: How considerations such as space, other people around you, available materials/equipment, communication skills, body language, and more affect the experience.
11:15am Central
(9:15am Pacific / 12:15pm Eastern)
On Apr 12th, 2025
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Annette Lang
Annette Lang has been in fitness-forever! She worked in sales, management, education and personal training. Annette was the Program Director for Equinox Fitness Training Institute, and Reebok University.
She presented at conferences including IHRSA, ACSM, Club Industry, Perform Better, FitPro, and others. Annette has developed and taught at health clubs throughout the US and abroad, focusing lately on the "Integrated Stretching" and "Training the Pregnant and Postpartum Client" Specialty Certifications.
